Why a flat Facebook IPO isn’t so bad after all

The botched offering of Facebook stock has raised several troubling questions, but at least we don’t have to worry about the one that plagues many IPOs: How are a few select investors able to buy in early at lower prices and then pocket huge profits when the trading frenzy begins?

Among the many apparent missteps in its public debut, Facebook is accused of setting an opening price that was too high. Instead of spiking on the first day, shares inched up just 23 cents, to $38.23. The stock has mostly fallen since.

But some IPO experts don’t think this was problem at all.

“The debacle was not the IPO but all the whining by speculators who didn’t make money,” says Lise Buyer, who helps companies plan initial offerings. Says Jay Ritter, a finance professor at the University of Florida, “Selling something for what it’s worth is the way most people think a market should work.”

For all its flaws, the Facebook debut did fulfill the chief purpose of a stock offering – to raise money for a company to pay bills, buy rivals, invest and expand. That aim is often lost amid the inflated expectations accompanying high-profile debuts.

In an initial public offering, a company sells shares to investment banks at what’s called an IPO price. Those investment banks, called underwriters, then turn around and sell the shares to big investors who’ve signaled they are willing to buy at the same price.

The higher this initial price, the better because it means the company can raise more money. The much-anticipated pops on the first day of trading are mostly relevant to the big investors, not the company, since it has already pocketed the cash.

Full Coverage: Facebook on Nasdaq

In fact, a big opening-day pop can suggest the company got rooked and could have set the IPO price higher and raked in more money.

Last year, several Internet IPOs soared 50 per cent or more on their first days, recalling the Main Street excitement of dot-com offerings more than a decade ago. Shares of the online professional network LinkedIn, for instance, doubled in value on the first day.

“Some of the pops were excessive,” says Ann Sherman, a DePaul University finance professor who feared another “IPO bubble” was brewing. Though disappointing to many, the flat Facebook debut came as a relief to her.

Whether Facebook blew it by committing the opposite sin – overpricing – is another issue. The stock closed Friday at $31.91, down 16 per cent from its IPO price last week.

For our continuing fascination with outsize gains on the first day, you can blame the dot-com bubble. In 1999, the height of dot-com frenzy, stocks rose an average 72 per cent on their first days of trading, according to IPO research firm Renaissance Capital.

“A lot of people fondly remember those days, even if they don’t remember what happened next,” Buyer says.

Dot-com stocks collapsed causing billions of dollars in losses. Banks were sued for allegedly staging IPOs to line insiders’ pockets and lead to more business for themselves. In 2003, 10 large banks agreed to pay $1.4 billion and change their practices in order to settle regulatory charges that they rigged IPOs.

In the ensuing years, IPO pops became passe. Between 2007 and 2010, IPO stocks rose by an average 6.6 per cent on their debut days. But then came a raft of Internet IPOs last year.

In April 2011, Zipcar Inc, an online car rental firm, rose by more than half on its first day. In July, Zillow Inc, a real estate website, rose 79 per cent. And, in December, Angie’s List Inc climbed 25 per cent, though the consumer review site had yet to turn a profit.

The madness just might have lasted, but for Facebook.

The downside of the Facebook faceplant is that it could discourage other companies from pursuing IPOs. Companies planning initial public offerings now number just 63, according Ipreo, a research firm. A year ago, there were 108 with debuts in the works.

A successful Facebook debut “would have brought back confidence in the market,” says Reena Aggarwal, a finance professor at Georgetown University. Now “companies might say, ‘Forget it, I’m not going public.”

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Posted on June 17, 2012, in Uncategorized. Bookmark the permalink. Leave a comment.

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